You can't win with just laps.
You can't win with just bonus point.
Pro Tip: DO BOTH!

Notice: The bonus points for 2025 are still being finalized... Check back often and certainly on race day morning as this list is destined to change...

Challenge	Description	Location	Points
Home Sweet Home	Extra points for each pre-race Beer, Bloody Mary and/or Screwdriver	Hubbard Park Beer Garden	12 points for each PRE race beverage (6 points per rider after the 9:06am start)
Surf's Up	The legondary Lake Effect Surf Shop will soon be closing it's doors.	Lake Effect Surf Shop	1 point for every dollar spent
The Bike Corral Sponsored by Shorewood Bikes by North Shore Bikes, LLC	Complete 1 full lap on a random (sometimes weird) bike... trike... tandem... skateboard... (some bikes only require a test ride out on the street... you'll see why!) --- Get your FREE SW12 bike tune up by Tim from shorewoodbikes.com for extra points!	Bike tune up and Bike Corral selection is available at checkpoint #5 Please treat the bike corral rides with respect. Several vintage and/or one of a kind rides!	12 per rider for a bike tune up   Bike Corral: Check each bike for point value
Hop Over the River	Visit the nearest brewery to Shorewood and enjoy a beer	Gathering Place Brewery and/or Amorphic in River West	12 per rider
​The Dye is Cast	Get a Shorewood 12 Tattoo (must say SW12 in the design or be biking/Shorewood related)	​Positronic or Good Land Tattoo  (better make an appointment!)	​112 per rider
Get a trim	Hair cut? Beard Trim? Anything goes!	Any Shorewood Hair Cutting Establishment	24 per rider
Go Brewer's	Stay hydrated. Order a beer (or cocktail)!	Any Shorewood Pub: Draft and Vessel, 3 Lions, Camp, Cloud Red, Brat House, Fox Hole, Scout	6 per rider PER BEVERAGE
Your Bike has Spoken	Pick up a spoke card on your first lap - finish with it still on your bike	3800 N Murray Ave.	12 per rider
Ball Buster	Complete 1 full lap with a bowling ball. Ball must be returned after 1 loop.	2700 E. Beverly Rd.	12 per rider
Treasure Hunt	Find a magic mushroom painting (12" x 12" paintings of a mushroom on a bicycle) and return it to the scoreboard at checkpoint 1. Limit 1 per team.	Shorewood Nature Preserve 12 paintings will be "hidden" in plain sight along the trail	48 points Limit 1 per team
Pokin' Around	Purchase a sealed set of Pokemon cards	Cosmic Destroyer's Collectables	6 per pack. Cards reviewed by the shop owner. Most powerful card will get 48 extra points.
Post Up	Find a 2025 SW12 Poster. Keep it.	Hidden in strategic locations around Shorewood.	48 points Limit 1 per rider
Orange Theory	Row 100 meters	Orange Theory Outdoor tent from 9:15am - 11:00am	12 per rider 24 to fastest rower
Fuel	Eat! ... at one of Shorewood's local food stops	Any Shorewood Food Joint: ​Pizza and Curry, Nino's, Cloud Red, Crave, Benji's Deli, Mod, Riyle's Sandwich Shop, etc.	6 for every increment of $20 spent
Beach Bum Sponsored by Milwaukee Riverkeeper	Visit Milwaukee Riverkeeper booth in Atwater Park. Sign up for the Gentlemen of Shorewood River clean up for extra points.	Milwaukee Riverkeeper 10am - Noon	36 per rider for a visit. 52 per rider to sign up for a KK River Cleanup on Sept. 20!
Find the White Hag	Hint - it's a beer reference. But when you find The White Hag - ask for a sticker	Another hint - The White Hag is a registered rider.	12 points 1 per rider
Kinship Donation	Donate a generous bag of food to Kinship MKE	Find the donation bin at Stone Creek Coffee	36 per bag
SEED	Visit the booth. Buy a raffle ticket for 2 passes to the SEED Gala on March 14th (value $350)	10 - noon near Checkpoint 6	12 for a booth visit 24 points per raffle ticket 6 points for purchasing SEED swag
Go HOUNDS!	Purchase a $10 raffle ticket to support the Shorewood Mountain Biking Team and/or ride an additional MTB skills course	Skills course at Checkpoint 6 or seek out any Shorewood MTB student athlete for a raffle ticket	12 per ticket purchased 24 per skills course
Tortoise and the Hare	Race one Shorewood 12 lap. All rider's welcome. Visit each Checkpoint in order and return to Checkpoint 1. Beat the hare (last year's fastest tortoise - JOE RYAN) back and win extra points!	Checkpoint 1 Tortoises start at Noon Hare is released at 12:05	12 per rider 24 if you beat the hare back to checkpoint 1
Show Some Respect	Purchase a 2025 Shorewood 12 T-shirt at Lake Effect - while supplies last!!!	Lake Effect Surf Shop	112 per rider
Free Chicken	Chicken should be free, taste good and not tear up the lawn. If you know, you know.	Checkpoint 5 4 - 6pm	86 points per rider
Team Work Makes the Dream Work	Complete a full team lap.	One complete ​Shorewood 12 lap starting at any checkpoint	100 points total per team per group lap
Home Brew	First 75 riders to buy 1/2 lb bags of SW12 Beans! SW12 Cold Brew being served all day.	Stone Creek Coffee	SW12 beans - 24 per rider SW12 Cold Brew - 12 per rider
Run/Beat ​The Vanderloop™	Run one full Shorewood 12 lap starting from Performance Running Outfitters. No bike. Time to beat: 33:15	Start from Performance Running Outfitters. Hit all 6 checkpoints in any order you like. Return to Performance Running Outfitters. Group run starts at 1pm but you can do your run at any time on race day.	24 per runner 52 for beating 33:15 +12 points for a selfie on street furniture during the run. If you know you know.
Artsy Fartsy	Selfie in front of ANY Shorewood public art piece. Must be emailed to [email protected] for our 2025 scrapbook :)	Location of public art? Better Google it!	6 per rider per art piece
Bake Sale	Leila's Sweet Treats All profits will to to Milwaukee Humane Society	3800 N Murray Ave. While supplies last	12 per treat purchased
Unicorn	Eat a roasted ear of corn and ride around the block	3800 N Murray Ave. 6 - 8pm	12 per rider
AM to PM	Be at the starting line at 9:06am and finish line at 9:06pm	Checkpoint 1	12 per rider
Repeat Offender	Dedicated to the Shorewood 12? You've earned some points if this is NOT your first Shorewood 12 race.	Check your memory banks!	12 per rider
Hanging with Mind Goblin	Each team can have one member hang from a bar.	2 - 4pm 4428 N. Maryland Ave.	Hang around and find out. 1 point for every 5 seconds.
Giant ​Tiki Toss	Giant, unreasonable Tiki Toss Ring Game. 5 attempts per rider.	4200 N. Farwell	12 point to try. 5 attempts per rider 48 points if you win (ring on the hook)
The Shark Tank sponsored by The Shorewood Foundation	Try your best to sink a member of the Shorewood Foundation in the SW12 DUNK... I mean... SHARK TANK! Each rider gets 3 balls.	Across from Atwater Park 1 - 3 pm	12 points for 3 balls 48 points if you DUNK!
M. C. C. Golf	Shorewood is the home of the original Milwaukee Country Club Golf Course (true story).	Grassy Island at the corner of N. Hacket and E. Newton	6 points to take a swing, 12 for a hole in one
Bikesy Banksy	Purchase a piece of history. $6 - $12 (suggested donation) per painting. Old SW12 scoreboards were used to create our Banksy inspired logos. Too afraid to get a tattoo... this might be your thing.	2700 E. Beverly Rd 18 paintings available	12 per painting purchased
"I Got a Thing..."	Leave the race (temporarily) to attend a pre-planned event with your kids. Soccer game, baseball practice, music recital, etc.	Anyplace with your family	12 points per event
Costume Contest	Our secret judges will decide the winner	Show up with a team theme	12 per team for trying 48 for the winner
Lightning	Play a round of lightning	Atwater school 3pm	24 to play 96 if you win

Pop up points

Well, well, well. Look who's paying attention and knows about extra points only on the website. Go get 'em tiger!

Challenge	Description	Location	Points
Chappell Chocolate	Derek's favorite. Order some chocolate ice cream with nuts	Culver's	12 per rider
Top to Bottom Toes in the Sand	Feet in the sand	Atwater Beach	12 per rider
Lap Rat	Most complete laps ridden by a 4 person team	See the 2025 map and count your laps	48 points plus the honor of the traveling Lap Rat Trophy!
Rinka's Challenge	Even the Gents of Shorewood don't know what this is...	Checkpoint 4	??? Check with the Checkpoint Marshal
Take Flight	Order a flight of beer at Draft & Vessel	Draft & Vessel	12 per rider
TBA	TBA	TBA	TBA
Family Affair	Complete one full lap with a kid (doesn't need to be yours)	Checkpoint 2	Shoot a nerf target to determine the points you will be awarded after your lap.
Decor and Glamour	Purchase home goods or fashion in one of Shorewood's many boutiques	Any Shorewood Boutique: ​Olson House, Posh MKE, Oak + Linen, MKE Plants, Stone House Collective, The Workroom, BlackBear, Lake Effect, Posh, Clicks, Performance Running etc.	6 for every increment of $20 spent
Penny Pincher	Take a Team Picture with a Penny Farthing (old time big wheel bike like the one in our logo) and send to [email protected]	Find a Penny Farthing and take your picture with it! Keep your eyes open... you'll see one.	12 per rider
Ghost Rider	Ride the Ghost Train (be on the bridge during the light show)	The Ghost Train	12 per rider
End of Summer	Order a Summer Ale at Brat House	Brat House	6 points in addition to the 6 points for having a beer. 48 points if you are the last beer of the keg
Summer Job	Mow one strip of grass with an old school (no engine) push mower.	3536 N. Downer Ave. Until the sign says that the lawn is MOWED!	24 per rider until the lawn is mowed.

Keep track of your team's bonus lap challenge completions on the motherboard at checkpoint #1. It's all on the honor system. Yea... you know we're watching...

Some challenges require a selfie... send to [email protected] and look for yourself on the 2025 race recap.