The shorewood 12
A bike race with a charity problem... no... a charity event with a bike race option...
Clear your schedule.
... until Shorewood 12 - 2025
The 6th Annual
Shorewood 12
Bike Race
Be Part of History
September 7, 2025
From 9:07am - 9:07pm*
* Finishing is not guaranteed...
To be clear, the race is on 9/07 from 9:07am until 9:07pm... see what we did there!
September 7, 2025
From 9:07am - 9:07pm*
* Finishing is not guaranteed...
To be clear, the race is on 9/07 from 9:07am until 9:07pm... see what we did there!
What is the shorewood 12?
Think of The Riverwest 24... except it's half the distance and half the fun... and in Shorewood.
OK, now we're on the same page.
OK, now we're on the same page.
Simply put, teams of 4 take turns riding laps around Shorewood for 12 hours. But it's not all about the laps. Stop in local Shorewood businesses and participate in community events within the 12 hour time frame to earn BONUS points for your team. You can't win with only laps. You can't win with only BONUS points.
You ready?
you seem ready.
2024 Recap
Another amazing year in the books. First and foremost we’d like to thank... YOU! Together, Shorewood 12 riders raised a total of $6,490 for three local charities; The Derek Chappell Scholarship Fund at Big Brothers Big Sisters of Metro Milwaukee, Kinship MKE and Shorewood Seed Foundation. YOU are amazing!
But the fun didn’t stop there. We saw 212 riders in this years event. We purchased 98 Pre Race Hydration cocktails at the starting line, Hubbard Park Beer Garden and 1264 race day beverages were consumed. SW12 riders know how to stay hydrated!
Nearly every team spotted a Penny Farthing in town, road a weird bike in the bike corral, purchased a swanky new SW12 t-shirt, and a bowling ball made 11 laps around the course this year. Oh, and there are 10 new SW12 tattoos hitting the streets! A new record!
Apparently, SW12 riders get hungry, too. We enjoyed 150 pounds of free chicken (as it should be), 100+ ears of corn and teams hit almost every restaurant/cafe in Shorewood for good, local grub.
Let’s do some shout outs, shall we? This year’s race winners were “BEVERLY NEWTON JOHN!” Welcome to the winner’s circle! And our hearts go out to team “VINCE MADE US DO IT” for coming in last. Like, way, WAY LAST. Better luck next year VMUDI... Joe Ryan was our winner for the Tortoise and the Hare Race. Our Lap Rat (most laps) was a statistical tie between Recycling Souls and Wheels of Misfortune. Congratulations to you both!
As you might imagine, it takes a village to support an event like this. It’s not just the Gentlemen of Shorewood, its people like the hard working serving staff and Russ at Hubbard Park Lodge. Jake at the totally awesome Lake Effect Surf Shop. The amazing and generous Nat with the Beer Van from Draft and Vessel serving up cold brew from Black Huskey, Amorphic and Gathering Place in Riverwest. Big thanks to Andrew Ashenbrener for this year’s t-shirt design. Eric Zentner from ezimprovements.com for the weird bikes. Ryan Vanderloop. The Staley Cats. Our Hare, professional triathlete and winner of the Wisconsin Iron Man, Thomas Gerlach. Tim at Shoorewood Bike Repair. Sam and the team at Shorewood Press. Scardina Meats and the Scardina family! Thank you to Jamie Reeve, Justin and the Shorewood Rec. Dept. for the dunk tank. Carman and Melissa from SEED. Jennifer Breceda from Milwaukee Riverkeeper. Stone Creek Coffee, Performance Running, Cosmic Destroyer and Orange Theory.
See you all again in 2025!
But the fun didn’t stop there. We saw 212 riders in this years event. We purchased 98 Pre Race Hydration cocktails at the starting line, Hubbard Park Beer Garden and 1264 race day beverages were consumed. SW12 riders know how to stay hydrated!
Nearly every team spotted a Penny Farthing in town, road a weird bike in the bike corral, purchased a swanky new SW12 t-shirt, and a bowling ball made 11 laps around the course this year. Oh, and there are 10 new SW12 tattoos hitting the streets! A new record!
Apparently, SW12 riders get hungry, too. We enjoyed 150 pounds of free chicken (as it should be), 100+ ears of corn and teams hit almost every restaurant/cafe in Shorewood for good, local grub.
Let’s do some shout outs, shall we? This year’s race winners were “BEVERLY NEWTON JOHN!” Welcome to the winner’s circle! And our hearts go out to team “VINCE MADE US DO IT” for coming in last. Like, way, WAY LAST. Better luck next year VMUDI... Joe Ryan was our winner for the Tortoise and the Hare Race. Our Lap Rat (most laps) was a statistical tie between Recycling Souls and Wheels of Misfortune. Congratulations to you both!
As you might imagine, it takes a village to support an event like this. It’s not just the Gentlemen of Shorewood, its people like the hard working serving staff and Russ at Hubbard Park Lodge. Jake at the totally awesome Lake Effect Surf Shop. The amazing and generous Nat with the Beer Van from Draft and Vessel serving up cold brew from Black Huskey, Amorphic and Gathering Place in Riverwest. Big thanks to Andrew Ashenbrener for this year’s t-shirt design. Eric Zentner from ezimprovements.com for the weird bikes. Ryan Vanderloop. The Staley Cats. Our Hare, professional triathlete and winner of the Wisconsin Iron Man, Thomas Gerlach. Tim at Shoorewood Bike Repair. Sam and the team at Shorewood Press. Scardina Meats and the Scardina family! Thank you to Jamie Reeve, Justin and the Shorewood Rec. Dept. for the dunk tank. Carman and Melissa from SEED. Jennifer Breceda from Milwaukee Riverkeeper. Stone Creek Coffee, Performance Running, Cosmic Destroyer and Orange Theory.
See you all again in 2025!
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2023 Recap
The 2023 Shorewood 12 was one for the record books. 34 Amazing teams (that's 136 riders!!) rode through the 6 mile course for 12 hours spreading good vibes in our community all along the way.
First, congratulations to team Chelsea FC for taking home the 2023 championship title with 2080 points! And congrats to Shorewood Futbal Cycling Club for winning the coveted Lap Rat trophy with 16 laps!
But the real winners?
But the charity doesn't stop there. The SW12 riders donated over 400 pounds of food to Kinship MKE. We purchase over 225 beers, cocktails and flights at Draft and Vessel, 3 Lions, Camp, Hubbard Park and Gathering place. Not to mention polishing off a few kegs out of the Draft and Vessel Beer Van! These riders know how to stay hydrated! We consumed 150 corn cobs and 75 pounds of FREE CHICKEN with our friends and neighbors. Cloud Red served up 33 delicious System Seltzers. Stone Creek sold 30 bags of SW12 beans and 18 SW12 Cold Brews. 7 Riders look sharper with their trim from Manhattan's. 67 Riders educated themselves on the importance of keeping our rivers clean with MKE Riverkeeper. Merchandise? Our riders purchase $3385 worth of merch from Lake Effect Surf Shop, BlackBear Children's Boutique, Olson House and Cosmic Destroyers. Look closely and you may see one of 69 Shorewood 12 long sleeve shirts around town. One of them is covering up a really sweet new SW12 tattoo from Positronic. Some of our classy riders purchased $420 worth of vino from Scout Wine Bar. We purchased $1210 in raffle tickets from kids on the Shorewood Mountain Biking Team. Public displays of art in Shorewood were visited 321 times throughout the day. Almost every rider enjoyed lunch at Ninos, Milwaukee Brat House, Rileys, Pizza and Curry, Benji's and/or Crave. 8 Brave attendees ran the Van der Loop and 33 took a free ride on the Ghost Train.
Big thanks to The Shorewood Foundation for expanding this year's festivities to a wider audience. Thanks to Hubbard Park Lodge and Shorewood Press. Big thank you to Lake Effect Surf Shop for elevating our t-shirt sales, Draft and Vessel, The Band of Ringers, Milwaukee Pedal Tavern, The Backpedalers Band, The Stalley Cats and Miguel the Rhythm Rabbit. Finally, a fine thanks to Stone Creek for our new signature roast with a custom SW12 label.
Thank you to all teams and all riders for making TheShorewood 12 a special event for all the small businesses, friends, family and neighbors of Shorewood.
We'll see you again next year!
But the real winners?
- The Derek Chappell Scholarship Fund at Big Brothers Big Sisters of Metro Milwaukee - $1210
- Kinship MKE - $1500
- MKE Urban Trail Connections - $960
But the charity doesn't stop there. The SW12 riders donated over 400 pounds of food to Kinship MKE. We purchase over 225 beers, cocktails and flights at Draft and Vessel, 3 Lions, Camp, Hubbard Park and Gathering place. Not to mention polishing off a few kegs out of the Draft and Vessel Beer Van! These riders know how to stay hydrated! We consumed 150 corn cobs and 75 pounds of FREE CHICKEN with our friends and neighbors. Cloud Red served up 33 delicious System Seltzers. Stone Creek sold 30 bags of SW12 beans and 18 SW12 Cold Brews. 7 Riders look sharper with their trim from Manhattan's. 67 Riders educated themselves on the importance of keeping our rivers clean with MKE Riverkeeper. Merchandise? Our riders purchase $3385 worth of merch from Lake Effect Surf Shop, BlackBear Children's Boutique, Olson House and Cosmic Destroyers. Look closely and you may see one of 69 Shorewood 12 long sleeve shirts around town. One of them is covering up a really sweet new SW12 tattoo from Positronic. Some of our classy riders purchased $420 worth of vino from Scout Wine Bar. We purchased $1210 in raffle tickets from kids on the Shorewood Mountain Biking Team. Public displays of art in Shorewood were visited 321 times throughout the day. Almost every rider enjoyed lunch at Ninos, Milwaukee Brat House, Rileys, Pizza and Curry, Benji's and/or Crave. 8 Brave attendees ran the Van der Loop and 33 took a free ride on the Ghost Train.
Big thanks to The Shorewood Foundation for expanding this year's festivities to a wider audience. Thanks to Hubbard Park Lodge and Shorewood Press. Big thank you to Lake Effect Surf Shop for elevating our t-shirt sales, Draft and Vessel, The Band of Ringers, Milwaukee Pedal Tavern, The Backpedalers Band, The Stalley Cats and Miguel the Rhythm Rabbit. Finally, a fine thanks to Stone Creek for our new signature roast with a custom SW12 label.
Thank you to all teams and all riders for making TheShorewood 12 a special event for all the small businesses, friends, family and neighbors of Shorewood.
We'll see you again next year!
2022 Recap
19 Teams competed for glory in 2022 and helped worthy causes and Shorewood business along the way. In all, we completed 111 total laps. That's 668.22 miles. 20 Riders rode the Shorewood Ghost Train and 10 racers ran the infamous Vanderloop. Three riders... I mean... runners bested the Vanderloop record of 6.02 miles in 41.06 minutes. But let's give a quick shout out to the following:
- First place: Pot Hussy
- Last place: Team Squirrel - Thanks in advance for next year's keg :D
- Most Laps: Just F*ing Around
- $1000 donated to Kinship MKE
- $1000 donated to the Derek Chappell Scholarship Fund at Big Brothers Big Sisters of Metro Milwaukee
- $400 donated to Pinnacle Bike Service -Shorewood's only full service bike repair shop helping to put more kids on bikes!
- 19 Baguettes purchased
- 20+ bags of groceries donated to Kinship MKE
- 14 Burgers purchased and consumed
- There's one New Shorewood 12 tattoo in your neighborhood
- 35 Stickers and 18 t-shirts purchased at Lake Effect Surf Shop
- 500+ Beers and an untold number of Old-fashioneds purchased at local establishments
The Gentlemen of Shorewood was founded on simple principles... Chicken should be free, delicious and not tear up your lawn. For the Shorewood 12 of 2022, we gave away 20 lbs of free, delicious chicken. Through some very random and unexpected circumstances, minor lawn damage was incurred in Shorewood and over at our neighbors in Whitefish Bay. Sorry 'bout that. Two out of three ain't bad.
Thank you to everyone who rode with the Gentlemen of Shorewood this year and always remember... When You're Schwinning - You're Winning!
2021 Recap
The Shorewood 12 doubled in size for 2021. Over 130 laps were logged in by 16 different teams. That's 813 miles! Here are some other fascinating facts:
- 300+ transactions at local Shorewood small businesses
- 27 T shirts purchased at local shops
- Pints of beer purchased? We stopped counting at 100
- 27 flights of beer purchased around town
- 1 SW12 Tattoo!
- Untold number of fries and brats... but exactly 17 tacos
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YOUR EXPERIENCE IS OUR GUARANTEE
Gentlemen of shorewood
Copyright 2024